Internet Marketing Strategies

One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may very well have a great deal of integrity and be very trustworthy when it comes to your business (and I’m sure you are). But do your customers know that? And how can you make sure that they do?

‘Lack of trust’ is a big problem in advertising. You probably don’t realize how many customers DON’T believe what you say or claim in your advertising. In fact, the best rule of thumb to go by, is that NO ONE BELIEVES YOU. We often see on TV current affairs shows, people who get ripped off by businesses. And it might only be 1 in 1000 businesses in that particular industry, but of course it’s that one that will always get the headlines.

Then the general public see this and make a broad judgement on that industry to protect themselves, and then they become wary of every business. So it’s not enough to just tell people that you have this fantastic, well-respected reputation… and so therefore you’re the company to choose. It just doesn’t work that way anymore, you need to go much further these days. (more…)

If you want people to buy, you gotta ask for the sale.

Truly, it is that simple. Yet I can’t tell you how many ads, websites, brochures, sales letters, etc that are floating around out there that aren’t asking.

So, what is a call to action? It’s telling people what action you want them to take. Typical calls to action include:

• Hurry in today
• Buy now
• Call now
• Visit now
• Click here now

Nothing terribly sexy, I agree. However, if you want to see an increase in your customers, leads, income, etc., this is an essential component.

But, you might be thinking, isn’t it obvious? Why else would you be running an ad if you didn’t want people to buy what you’re selling? (more…)

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up.

These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic copywriters promoting themselves as website copywriters or SEO copywriters. Don’t get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isn’t to scare you; it’s to help you find the SEO copywriter who’ll deliver honest service and excellent results.

So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone wearing a name badge that reads website copywriter, SEO copywriter, internet copywriter, or web copywriter. (more…)

We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page.

Avoid the wimpy verbs: is and be.

These do-little verbs only occupy space and state that something exists. So don’t write: There is one simple omission that can transform a sentence from boring to brilliant. Do write: One simple omission can transform a sentence from boring to brilliant. Similarly, avoid: We will be running the new program from our Dallas office. Instead, opt for We will run the new program from our Dallas office. (more…)

Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this what type of buyer are you targeting?

There are basically 2 kinds of buyers.

1. The Impulsive Buyer
This is the kind of guy with places to go and people to see and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.

2. The Analytical Buyer
This group of buyers believes that the proof is in the details. They’ll read everything including the fine print.

It stands to reason that successful copy will address the needs of both buyers regardless of length. Let’s look at what you need to do to reach both buyers. (more…)