Internet Marketing Strategies

We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page.

Avoid the wimpy verbs: is and be.

These do-little verbs only occupy space and state that something exists. So don’t write: There is one simple omission that can transform a sentence from boring to brilliant. Do write: One simple omission can transform a sentence from boring to brilliant. Similarly, avoid: We will be running the new program from our Dallas office. Instead, opt for We will run the new program from our Dallas office. (more…)

Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this what type of buyer are you targeting?

There are basically 2 kinds of buyers.

1. The Impulsive Buyer
This is the kind of guy with places to go and people to see and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.

2. The Analytical Buyer
This group of buyers believes that the proof is in the details. They’ll read everything including the fine print.

It stands to reason that successful copy will address the needs of both buyers regardless of length. Let’s look at what you need to do to reach both buyers. (more…)

People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering a good impression, no one will be going to buy your cars.

Thus, you must make sure that your sales letter have answers to the most basic questions, and instill interest in your visitors towards your product just with these five specific questions:

1. What’s in it for me?
The number one rule of salesmanship ? people only buy for one reason, which is for getting the results from a product, what they will receive out of it. To achieve this, you must be quick in catching their attention since the beginning with your headline. Create a very convincing headline and tell your visitors what they will get in one shot through your headline. (more…)

“Learn one FREE technique that increases profits by $1,000s or more in under two minutes!’

Did that headline grab your attention? Are you anxious to learn what this amazing free technique is?

Why, it’s the headline itself!

You have one chance and one chance only to grab your audience’s attention like our headline grabbed yours. If your heading doesn’t draw readers in, odds are that they will never even get to the second sentence. Instead, they’ll move on right to your competitor.

A strong headline guarantees that you will never lose a visitor before they stop to learn more. More people stopping translate directly into more sales and more profits! (more…)

You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn’t you love to see those conversions grow? But how can you get them to buy?

The secret isn’t some magic trick or tool. But your Internet marketing is just shooting into the dark if you don’t know the needs that lead people to buy and how to focus your copywriting to tap those needs.

Two main needs drive all people no matter what the demographic: 1) a desire to expand their world and become more than what they are, and 2) a desire for safety. These needs conflict: the desire to grow leads us to head out into the unknown; self-protection leads us to circle the wagons and dig in against unknown dangers.

Each person strikes their own balance between these two contradictory needs. Understanding the way that different personality types balance these needs is the key to effective copywriting for them. (more…)