Internet Marketing Strategies

Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed “professional” writer, and gotten back something your 3rd grader could have written?

If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that “killer” sales letter (you know, the one that’s going to make you rich beyond your wildest dreams?)… STOP!

Why drive yourself nuts and give yourself a major headache trying to train yourself to be a professional copy writer overnight? Do what the gurus do… start a “swipe file.”

That’s an unfortunate name, swipe file. It sounds unethical. Please understand, I am NOT condoning plagiarism! But every so-called “internet marketing guru” openly admits to having a swipe file that they use when they need a little inspiration. (more…)

Copy makeovers can work magic.

Perhaps all you need is a little medicine… and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you’ve got.

Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surprised at the result.

Here are 3 simple steps to complete copy makeovers… (more…)

The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business. The following points should insure your headline is quality and will force to read on.

1. Ultra Specific

You need to be as specific as possible. For example. Instead of “how an ebook author make thousands every month”,change it too “how an ebook author makes $2,678.85 every month”. Its more specific and a lot more believable.

2. Keep It Unique and Original

You really need to come up with your own original headline. For example I’m sick of seeing this headline. “Finally,the simple way to get free traffic to your site. It’s this word “finally”, its been totally overused.

3. Keep The Urgency

This really forces the reader to view the sales page further. Give the headline a sense of urgency. For example, giving a special offer for reading on, deadline dates or total amounts available.

This techniques have personally been proven by myself, they work some better than other, the key is to keep tweaking and testing with the above points always in mind.

Always make sure your headlines grab the attention of your readers/

If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple or is it?

A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced sales man will instinctively know from the facial expressions and body language of his prospect, whether he’s hitting the right buttons. This is usually indicated by the prospects head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.

A telesales person has much less to go on. They can only judge response to their sales pitch through the prospects answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospects faces while they’re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties. (more…)

Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers.

Sadly, many webmasters neglect the art of web copy writing. Copywriting truly is an art, but having a checklist of important points is also very helpful. Here are some of the major components of good web copywriting.

1. Your Headline
Does your headline grab the readers’ attention and compel them to read further? It is essential that your headline do that. Web surfers generally move about on the internet very quickly. Research says that you have a matter of seconds to catch your website readers’ attention, or they will move on. That is why your headline is so important. (more…)