How To Get More People To Trust What You Say
May 21, 2010
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Posted by IM Secrets
One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may very well have a great deal of integrity and be very trustworthy when it comes to your business (and I’m sure you are). But do your customers know that? And how can you make sure that they do?
‘Lack of trust’ is a big problem in advertising. You probably don’t realize how many customers DON’T believe what you say or claim in your advertising. In fact, the best rule of thumb to go by, is that NO ONE BELIEVES YOU. We often see on TV current affairs shows, people who get ripped off by businesses. And it might only be 1 in 1000 businesses in that particular industry, but of course it’s that one that will always get the headlines.
Then the general public see this and make a broad judgement on that industry to protect themselves, and then they become wary of every business. So it’s not enough to just tell people that you have this fantastic, well-respected reputation… and so therefore you’re the company to choose. It just doesn’t work that way anymore, you need to go much further these days. (more…)
Categories: Copywriting
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Tags: believes in you, headline, reputation, sales, trust in you, trustworthy, well respected, writing
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