Internet Marketing Strategies

The ideal Google Adsense page should have great content about a very specific topic.

Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Users don”t like vague pages that don”t make it very clear what the page is all about.

Don”t even think about trying to ‘trick’ Adsense. (They have penalties, including getting kicked out.) Don’t create a page on one topic and give it a file name about a different topic that”s too confusing.

In a nutshell, you want to make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant Adwords.

Everyone’s seen way too many horizontal banner ads up top.

Google recommends you choose the vertical, not horizontal format to display your Adwords. I agree. People have become “banner blind” to a horizontal format. Plus Google has “trained” us to click on relevant text ads on their own site and they use the vertical format. (more…)