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	<title>Internet Marketing Strategies &#187; direct response</title>
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		<title>How To Get Your Customers To Take Action</title>
		<link>http://www.mgsecrets.com/blog/copywriting-101-how-to-get-your-customers-to-take-action/</link>
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		<pubDate>Wed, 12 May 2010 23:02:21 +0000</pubDate>
		<dc:creator>IM Secrets</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[call to actions]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[potential customers]]></category>
		<category><![CDATA[sales letter]]></category>
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		<description><![CDATA[If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can&#8217;t tell you how many ads, websites, brochures, sales letters, etc that are floating around out there that aren&#8217;t asking. So, what is a call to action? It&#8217;s telling people what action you want them to [...]]]></description>
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		<title>Is There Really A Difference Between Online Copywriting and Copywriting for Print</title>
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		<pubDate>Mon, 29 Mar 2010 13:42:19 +0000</pubDate>
		<dc:creator>IM Secrets</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[copywriting that sells]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[online copywriting]]></category>
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		<description><![CDATA[One of the biggest copywriting mistakes I&#8217;ve seen over and over again is writing about features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to buy it if they don&#8217;t know about its great features? Sorry to burst a bubble, but the [...]]]></description>
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