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		<title>Using Testimonials to Create High-Impact Sales Letters</title>
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		<pubDate>Wed, 10 Feb 2010 22:55:53 +0000</pubDate>
		<dc:creator>IM Secrets</dc:creator>
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		<description><![CDATA[Sales letters can be an effective marketing tool when you use the right ingredients to develop a targeted sales piece that is directed at very specific audiences. When you write a sales letter, you need to introduce your product or service, outline its features and benefits, differentiate the product or service from those of your [...]]]></description>
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