Internet Marketing Strategies

Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers.

Sadly, many webmasters neglect the art of web copy writing. Copywriting truly is an art, but having a checklist of important points is also very helpful. Here are some of the major components of good web copywriting.

1. Your Headline
Does your headline grab the readers’ attention and compel them to read further? It is essential that your headline do that. Web surfers generally move about on the internet very quickly. Research says that you have a matter of seconds to catch your website readers’ attention, or they will move on. That is why your headline is so important. (more…)

You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn’t you love to see those conversions grow? But how can you get them to buy?

The secret isn’t some magic trick or tool. But your Internet marketing is just shooting into the dark if you don’t know the needs that lead people to buy and how to focus your copywriting to tap those needs.

Two main needs drive all people no matter what the demographic: 1) a desire to expand their world and become more than what they are, and 2) a desire for safety. These needs conflict: the desire to grow leads us to head out into the unknown; self-protection leads us to circle the wagons and dig in against unknown dangers.

Each person strikes their own balance between these two contradictory needs. Understanding the way that different personality types balance these needs is the key to effective copywriting for them. (more…)

Why write your own copy? Well, who knows more about you, your product, your business than you?

Copywriting is one of the most important skills to acquire, whether your writing a sales letter, an article, a press release or even a classified ad. They all contain similar parts.

You may consider yourself as a “Non-Writer” or tell yourself that you can’t write. Whether or not your were any good in English class doesn’t matter because when copywriting many of the common rules are broken. (more…)

One of the sharpest minds in the direct response marketing business is fond of advising potential advertisers that creativity is not a positive virtue for an advertising copywriter. Whether it is a print, on-line or broadcast ad, the worst response experts say people should give is to think an ad was exceptionally creative. Instead, the person should respond by wanting to buy the product.

Here are five ideas advertising writers may use to help make their ad copy more effective.

1. Proof – Let people know how good your product or service is by offering proof that it stacks up better than its competition, or that it has met or exceeded certain tests or specifications. When stating numbers, such as how much faster one medicine works when compared with another, round numbers are less effective. Therefore, try to use uneven numbers like 23.7% rather than round numbers like 25% and your message will be more believable. (more…)