Internet Marketing Strategies

One of the biggest copywriting mistakes I’ve seen over and over again is writing about features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to buy it if they don’t know about its great features? Sorry to burst a bubble, but the truth is they just don’t care.

What they do care about proves a basic truth about human nature we’re basically selfish creatures. We care about benefits instead of features. What’s in it for me? That’s what’s really important. What that means is that you need to know exactly how your product or service will benefit your readers, and then be able to convey it to them in terms they’ll understand.

Another common mistake is writing to everyone. Your target market cannot be everyone. If it is, nobody will truly get the message. And if nobody gets your message, nobody is going to buy either.

Determining who your target market is before you start to write will at the least, focus your writing. And go even further than determining a broad target market if you can. Narrow your target market to a niche market instead. Who are your most important potential clients? Determine who your most important target is and write directly to them. (more…)