Internet Marketing Strategies

Obviously, if you’re paying to advertise your business, you want people to read your whole ad, so they know what you’re offering and can make an informed decision about whether to do business with you, don’t you?

Here’s a few ideas you can use in your advertising to keep your reader interested:

• Conversational short sentences
• Sub-headings
• Break up long text into short paragraphs
• Using bullets to speed the reader through your copy
• Problem-solving copy the reader identifies with
• Talking in “What’s in it for me?” terms
• Educational copy
• And not revealing the price till the end.

Firstly, you need to be aware of the WIIFM (what’s in it for me) concept. What that means is you need to constantly tell your customer what’s in your ad for them, because if they’re reading your ad it’s only to find out something that they want to know about.Your ads need to be the ones that reward them (while your competitors’ BORE them). This also means you should understand the difference between benefits and features. (more…)

If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail.

This is vital because copywriting is your salessperson in cyberspace, in print and in the mail. Great salesmanship produces great results, average salesmanship gets only average or worse results.

Here are some copy writing tips that will improve your marketing results.

This is a list of what your prospect is thinking as he reads your marketing copy. It’s important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically. (more…)

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up.

These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic copywriters promoting themselves as website copywriters or SEO copywriters. Don’t get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isn’t to scare you; it’s to help you find the SEO copywriter who’ll deliver honest service and excellent results.

So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone wearing a name badge that reads website copywriter, SEO copywriter, internet copywriter, or web copywriter. (more…)

I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going. You can use these tips when it comes to creating offers, emails and sales letters that grab people’s attention.

So without further ado, here they are!

1) Always write your sales letter with the individual in mind.

Whenever you’re writing a sales letter or an E-mail, you want to write that email or sales letter as though you were talking to one person. (more…)

If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple or is it?

A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced sales man will instinctively know from the facial expressions and body language of his prospect, whether he’s hitting the right buttons. This is usually indicated by the prospects head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.

A telesales person has much less to go on. They can only judge response to their sales pitch through the prospects answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospects faces while they’re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties. (more…)