Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed “professional” writer, and gotten back something your 3rd grader could have written?

If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that “killer” sales letter (you know, the one that’s going to make you rich beyond your wildest dreams?)… STOP!

Why drive yourself nuts and give yourself a major headache trying to train yourself to be a professional copy writer overnight? Do what the gurus do… start a “swipe file.”

That’s an unfortunate name, swipe file. It sounds unethical. Please understand, I am NOT condoning plagiarism! But every so-called “internet marketing guru” openly admits to having a swipe file that they use when they need a little inspiration. (more…)

By having a good email follow up with your customers after they have purchase a product or service from you is vital in order to ensure a positive experience for your customer. And when your customers are happy, they will be more likely to help you.

A few ways a happy customer can help you are: buying more products from you, provide testimonials, tell others about your products, services or just send them to your website or blog.

So here is the simple email follow up system to use when selling your products:

Email Follow-ups

Day 1 – (send immediately) Thank you and confirmation email, praise them for their good decision is buying your product or service

Day 2 – Have you accessed everything successfully

Day 3 – Do you have any questions

Day 4 – Point out any specific points you want to encourage

Day 5 – How to get help, answers to frequently asked questions

Day 6 – Ask for testimonials

Day 7 – Send an unexpected bonus gift

After a customer has purchased something from you, they will be happy to see these emails from you. But once the 7 days are up, you should still contact them on a regular basics, such as one a week or couple times a month.

Since they are now a customer of yours, you should keep in contact with them, send them other related products promotions. Warning: Don’t just send promos all the time, keep your emails to 70% content and 30% promotions.

Copy makeovers can work magic.

Perhaps all you need is a little medicine… and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you’ve got.

Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surprised at the result.

Here are 3 simple steps to complete copy makeovers… (more…)

Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad that’s stuffed with information?

The 80-20 rule says 80% of the people only read the headline (and maybe a caption, if you have one). But the fact is, readers will read a long-copy ad. One McGraw-Hill study looked at 3,597 ads in 26 business magazines. What they discovered was that ads with 300 or more words were more effective that shorter ads in creating product awareness, inducing action and reinforcing the decision to buy.

Another ad for Merrill Lynch crammed 6, 450 words into a single New York Times page. It pulled over 10,000 responses even without a coupon! The truth is, the reason people read ads has nothing to do with copy length.

Nobody reads long ads and other urban ad legends

People shun too many of today’s ads long or short because several misleading myths have stubbornly remained with us. Things like negative headlines are a downer since people want to feel good when reading your ad. Or show the product or they’ll never know what you’re selling. Then there’s the stuffy axiom, there’s no place for humor in business advertising. Or the ubiquitous saw, all your ads should look the same, blend in or be swallowed up. (more…)

The average person has to be exposed to a product seven times before he makes a decision to buy. What does that mean to you as an affiliate marketer? You need to be able to get the product you are offering in front of your visitors repeatedly. One of the best ways to do this is by getting the visitors of your website to sign up for a newsletter.

By capturing their email address and getting them on your newsletter list, you can keep bringing them back to your site. You will also be able to repeat your offer several times in your newsletter, and if you can?t get them to buy the first product, you move on to something else. Sooner or later they will start buying and you will get your commission from the sale.

A newsletter is also a great relationship-building tool. Think about it, who are you more likely to buy from? A complete stranger or someone that has already provided you with great content on the subject you are interested in. You?d probably buy from someone that has given you great information already. (more…)