I wanted to update you and let you know that I’m no longer looking for suggestions of new blog themes.

I like this new theme (what your looking at now) and some small changes or modifications might be made in the future but this is going to be the theme that I’m going to stick with.

I’d love to hear any of your feedback on how the blog is looking and any of the latest updates. Or if you have any suggestions, please let me know.

Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this what type of buyer are you targeting?

There are basically 2 kinds of buyers.

1. The Impulsive Buyer
This is the kind of guy with places to go and people to see and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.

2. The Analytical Buyer
This group of buyers believes that the proof is in the details. They’ll read everything including the fine print.

It stands to reason that successful copy will address the needs of both buyers regardless of length. Let’s look at what you need to do to reach both buyers. (more…)

I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going. You can use these tips when it comes to creating offers, emails and sales letters that grab people’s attention.

So without further ado, here they are!

1) Always write your sales letter with the individual in mind.

Whenever you’re writing a sales letter or an E-mail, you want to write that email or sales letter as though you were talking to one person. (more…)

If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple or is it?

A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced sales man will instinctively know from the facial expressions and body language of his prospect, whether he’s hitting the right buttons. This is usually indicated by the prospects head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.

A telesales person has much less to go on. They can only judge response to their sales pitch through the prospects answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospects faces while they’re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties. (more…)

Writing articles every couple of weeks or so is a great idea for your online business but it can sometimes be hard to find good subject matter for your article.  You write article after article and finally you just seem to draw a blank on what to write about.  I am sure that has happened to all of us at one time or another.

When it happens to me there are a few things that I can do to find fresh ideas.  These tips will work for you as well.  Below are some good places to find interesting and fresh article content.    

*Blogs – Blogs are a great place to find ideas for your article as many different things are discussed on blogs.  People share their opinions, ideas, experiences and questions.

*Message Boards – Message boards are a good source of information as well.  Follow the discussions and see what things people are interested in and need to know more about.  I have written many articles from information I read on the boards. (more…)