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There is a critical element of thought that many Internet
Marketers are missing about SEO techniques and getting websites
ranked high in the search engines. And it all goes back to the
elementary principle of the "whole" being the sum total of all of
its parts. This simple, yet often forgotten principle is alive and
well in Internet Marketing and search engine dominance.
These techniques are so subtle, so easy to implement and so minute
in the bigger picture, that many people feel they are not worth
doing simply because they seem so insignificant. Seemingly, if it is
that easy, it cannot also be that powerful. And yet, each of these
really simple techniques, when added together creates a commanding
website structure that will result in search engine dominance.
These traffic generating SEO techniques are enumerated over and over
again in articles, eBooks, teleseminars, and email marketing
newsletters and ezines everyday. So much so, that many people have
the tendency to overlook their effectiveness - even though they are
some of the most critical and successful methods of structuring a
website that will rank high in the search engines.
These
techniques include, but are not limited to the following:
1. Keywords in title tags and descriptions.
2. File and directory naming conventions that include keywords.
3. H1 headline tags that contain keywords.
4. Keywords appearing as the first and last text on a page.
5. Internal links that are keyword rich.
6. Adding robot.txt and sitemap.xml files to a site.
7. Article submissions providing critical inbound links.
8. Blogging and RSS feed broadcasting.
How many times has an SEO expert shared one of the above tips or
techniques and made the claim that it is a "little known secret," or
the "one thing" that made all the difference in getting indexed
faster? And for as many times as it's been written about, there are
that many people and more who simply ignore the advice! It just
seems too easy. It appears to be too insignificant to make a
difference. And yet, it is exactly these easy and insignificant
things that do indeed distinguish one person's success from another
person's failure.
In pursuit of finding the magic bullet, Internet Marketing
entrepreneurs frequently trample past these little gems as they are
forging a path to finding the "next big thing" that will make all
the difference in search engine dominance.
Please listen carefully... it is the sum total of all of these
"little things" that IS the bigger picture! The answer is staring
you right in the face - do not ignore it and continue searching for
something bigger and better. It simply does not get any bigger than
this!
There are, at most, ten to 15 little pieces of the SEO pie that will
combine to form the whole of a powerful search engine friendly
website. Use them. Embrace them. Get excited and diligent about
them. Do not pass them off as being too insignificant to matter.
They are of paramount importance and if given the weight they
deserve, will yield results that will remain elusive to the majority
of the Internet Marketing population who simply discount them on the
basis of their simplicity. Heed this advice and you will suddenly
see the amazing results they profess to achieve.
Learn more about building and continued success of your online
business. Visit the Internet
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