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1. Update the
pages on your website frequently. Stagnant sites are dropped by some
search engines. You can even put a date counter on the page to show
when it was last updated.
2. Offer
additional value on your website. For affiliates and partners
you can place links to their sites and products and ask them to do
the same for you. You can also advertise their books or videos, if
these products relate to your industry and are not in competition
with your own product.
3. You
can allow customers to ‘opt in’ to get discounts and special offers.
Place a link
on your site to invite customers to ‘opt in’ to get a
monthly newsletter or valuable coupons.
4. Add a link
to your primary page with a script ‘Book Mark or Add this site to
your Favorites.
5. Add a link
‘Recommend this site to a Friend’ so that the visitor can email your
website link, with a prewritten title, “Thought you might be
interested in this”, just by clicking on it.
6. Brand your
website so that visitors always know they are on your site. Use
consistent colors, logos and slogans and always provide a ‘Contact
Us’ link on each page.
7. Create a
‘Our Policies’ page that clearly defines your philosophy and
principles in dealing with your customers. Also post your privacy
policy as well so that clients know they are secure when they visit
your site.
8. Create a FAQ
page which addresses most of the doubts and clarifications about
your product or your company that are likely to be asked. This helps
to resolve most of the customers doubts in their first visit to your
site.
8. Ensure that
each page on your website has appropriate titles and keywords so
that your customer can find their way back to your site if they lose
the book mark.
9. Never spam a
client, who has opted for newsletters, with unsolicited emails.
Later if they decide they want to ‘opt out’ of the mailings, be sure
you honor their request and take them off the mailing list. They may
still come back if they like your products. But
they will certainly not come back if you continue to flood their
email box with mails they no longer wish to receive.
Learn more about building and continued success of your online
business. Visit the Internet
Marketing Info Source |
